Pilot program kicks off in Austin with exclusive outdoor Experiences taught by world-class instructors.
Austin, Texas (July 17, 2015) – Besomebody, Inc., a first-of-its-kind mobile platform that enables users to learn through passion-based Experiences, has announced a new partnership with the REI Outdoor School in Austin, Texas. The partnership combines REI’s world-class instructors, expertise and equipment with Besomebody’s passionate community and mobile marketplace, giving users the ability to book more than 30 Adventure and Outdoor Experiences right from their phone.
Earlier this month, Besomebody launched its official mobile platform after six months of Beta testing in Austin. Currently available for use on iPhone and iPad, the #besomebody app empowers users to learn by booking in-person Experiences with local “Passionaries” – the teachers on the platform. Experiences range from learning to ride motorcycles and mountain bikes, to learning to paint or play the piano.
The REI Outdoor School is the nation’s largest provider of outdoor education. Last year, more than 200,000 people participated in REI Outdoor School programs across the country, bringing the total student count to over one million since the program launched in 2005. Participants can choose from a wide variety of beginner to advanced Experiences led by professionally trained instructors who are passionate about the outdoors. The REI Outdoor School in Austin will offer nearly a dozen one-on-one Experiences exclusively through the #besomebody platform.
“I can’t imagine a more perfect partnership,” said Kash Shaikh, Besomebody, Inc. Founder & CEO. “We have a shared purpose with REI to inspire and educate people across the world, and our communities share a love for the outdoors and a passion for adventure. REI has been setting the standard in this area for more than 75 years, and we look forward to learning from them.”
Adventure is the #1 passion area out of over 750 passions on the growing #besomebody platform. Mountain biking, paddle boarding, rock climbing and kayaking are some of the most sought after Experiences, all of which will now be available with REI Passionaries. In addition to these action sports activities, REI will offer Experiences in other areas such as camping, hiking and survival training.
“We are thrilled to become a part of #besomebody and introduce even more people to the outdoors through REI’s experiences on the platform,” said Cody Ackermann, REI’s Outdoor Program Manager for the Austin market. “The outdoors is the common thread in everyone’s life and we want to use that thread to weave together a variety of passions, from paddling, to backpacking, to climbing. A life outdoors is a life well lived, and this partnership makes that lifestyle more accessible than ever before.”
The partnership will begin as a pilot program in Austin, with the goal to scale to REI’s 16 other Outdoor School markets if successful. The two companies are planning joint events and promotions to encourage Austinite’s to explore all the natural beauty the city has to offer.
“Our platform is an exciting new path for learning, but it will only be as good as the teachers who pour their passion into it,” said Shaikh. “REI’s instructors are the best of the best; passionate experts who live and breathe the outdoors. We’re really grateful that now even more people will be able to learn from them.”
Download the #besomebody app for free in the app store: http://appstore.com/besomebody.