After growing his company with a first-of-its-kind business model that pushed him to the forefront of Austin, Texas’ fitness scene, Shawn Martinez lost 100% of his locations when gyms were forced to close due to Coronavirus. Now, he’s balancing the need to recover with the urgency to evolve.

On this Episode of The Besomebody Podcast:

18:37 Shawn’s growth strategy. “It’s always been about relationships. Relationships have always been our currency…I didn’t want [the strategy] to be volume, I didn’t want to just be at every apartment in the U.S. We’ve always been very selective about what properties we partner with. We want to make sure the gym is hospitable to training, we want it to be top notch, we want to pick property managers that believe in the vision so we can work together and really be a blessing to all the people that live there by doing some really cool programs and just being creative in the space. We weren’t really in a rush to grow, we wanted more of the right partner.” -SM

24:36 The impact of COVID-19. “We make money two main ways. The apartments pay us a fee for our program and then we make revenue from our personal trainers. Without gym access we literally lost 50% of our revenue overnight. I wasn’t going to take a penny from our trainers if they weren’t going to be able to get access [to gyms]. I had to rethink how we were going to be able to hold on to our trainers.” -SM

28:03 Supporting the personal trainers. “One of the things I really respected about the Besomebody chapter that I was part of is that you guys took the time to interview and put together this really high-quality production of people talking about themselves, what makes them ‘them.’ I feel like there’s so much power in that, and that’s what we’re doing. What makes these people unique, and not as trainers, but as people. And we’re trying to pump that out to the world and trying to get [the trainers] some business.” -SM

29:18 The power of brand equity right now. “Brand equity, brand purpose, what your brand believes and stands for is so important right now. This is the only time – definitely in our lives, in this generation, most likely in the last century – that everyone in the world is experiencing the same thing at the same time. We’re all feeling the same thing, we have the same fears and anxieties. We also feel for our neighbors, our colleagues, our businesses, our friends that run local establishments that are going through this. Now is a time where people are rallying together, people do believe we’re in this together. The companies and businesses that double-down on purpose and values and show who they are in a positive way, are going to be rewarded with business after this is all over.” -KS

32:20 The value of vulnerability.  “All those times where I was very nervous to hit ‘publish’ or ‘post’ on the post because I thought, ‘I’m being so honest, I’m sharing my soul.’ Those are the posts, messages and stories that connected the most with people. It wasn’t about the likes and the comments, it was the fact that somebody said, “Thank you so much for sharing that. That really impacted me.’ There is so much power in being courageous enough to be vulnerable.” -KS

40:12 Kash’s One Big Thing. “Where I’ve seen the most value in our journey and in my personal life, is taking the time to really invest in those select few. All I need is a ‘starting five’ and someone to ‘come off the bench and shoot the three.’ That’s all you need – you don’t need a lot of people, you just need the right people. When you have the right people around you – the people that believe in you, that will push you, that will call you out, that will stand by you when times aren’t that good – then you have a powerful weapon in your arsenal.” -KS

Besomebody Founder and CEO, Kash Shaikh, shares the behind-the-scenes story, emotions, and lessons from his appearance on the Reality TV series, Shark Tank, including the 60,000 emails he received after the show.

On this Episode of The Besomebody Podcast:

5:15 Getting to Shark Tank. “I also had a mini keynote presentation at this conference… I got up around 11am and gave my talk about Besomebody and was very passionate about it. And when I got off the stage one of the assistant producers that was there with Shark Tank said, ‘Hey, you should probably try out. I really liked your talk. I liked the energy. People here don’t have any energy.’” -KS

13:14 Kash travels to LA for the pitch. “As [the audition] was going on, [the producers] were like, ‘Man, you’re really good talking about passion and your platform is really good. We’re thinking about doing a different show, piloting a Besomebody show where you’re the Bear Grylls, and you’re going around to people around the country that are living their passion and interviewing them. We want to shoot a pilot; we’re raising money for it.’ I walked out of that thinking I was the freaking man.” -KS

18:57 Shark Tank goes off script. “Honestly, if I could go back in time, I would have walked out. I really would have walked out because I knew that this was not what was supposed to be. It was reality TV, it’s scripted, we know the flow, and it was off script.” -KS

23:35 The truth about “reality” TV. “Remember I said they could never make me look stupid? But they did. And a lot of it was my fault because it was a little bit too much ego that I didn’t think that could happen to me. I got 60,000 emails in a 48-hour period after Shark Tank. 42,000 told me I was the dumbest person on the planet and that’s the G-rated version.” -KS

26:17 Kash’s One Big Thing. “The last bit of ego that needed to be erased within me to be able to do what we’re doing together here was erased in a very public and painful way, but it needed to be. Because if I didn’t have that…I wouldn’t have been able to do all those things necessary to reboot and rebuild the Company. It wasn’t fair and I don’t think it was right…but I think that it was necessary and I’m grateful for it.” -KS  

The story of Besomebody from the early beginnings as a simple blog, to the evolution into a global content platform, through the highly-visible peaks & valleys of entrepreneurship, to today’s growth as a multi-million dollar company.

On this Episode of The Besomebody Podcast:

9:41 The Besomebody blog. “Those were the early days of Besomebody. Because I started to get so inspired by all these people. And I started to see that we’re all a lot more similar than we are different. I saw that there is a lot more that unites us than divides us. And I said, ‘How can I start sharing these stories, sharing these feelings?’ And we started with the Besomebody blog.” -KS

14:52 Funding & launching the world’s first experience marketplace. “We were growing fast…it was blog posts, inspirational visuals, video content. Tens of thousands of people have seen it. We ended up building this community of ten million people, and through those conversations I came up with an idea – to create the world’s first passion-based learning platform. It was an experiential marketplace where you could learn anything you’re passionate about by booking an experience with an expert in your city.” -KS

16:32 Trouble with scaling the app. “A lot of what we felt in 2014 a lot of startups are feeling now. I was just talking to a friend whose company laid off a lot of people because of the amount of money you need to scale marketplaces. We had to build supply and demand in every city that we were in…We had to learn everything from pricing, to how to market, to how to have the right instructors on board, the training programs, in addition to building the mobile platform…Getting out of Texas, getting to New York, getting to LA, trying to make it here to Ohio became very challenging and became very expensive.” -KS

18:54 Pivoting the Company. “We had an opportunity to pivot the company. Take everything we learned about bringing people together on learning experiences and reposition it to help them learn the skills they need to get jobs. It was a massive pivot because we were teaching people skydiving and pottery, and then we were going to go teach them how to be pharmacy technicians and dental assistants.” -KS

25:26 Kash’s One Big Thing. “I thought the journey was about passion. And it was in the beginning, that was the spark that lit the flame. But without the resilience that flame goes out pretty quick. There are so many people, incidents, and accidents that happen along the journey that extinguish that flame. If you don’t have that resilience inside you to keep going, you’ll never get there.” -KS